who we are

We are a team of creatives who love a good story and love a challenge even more. We are passionate and selective about what we do—a bit nutty at times. While others watch trends evolve from the comforts of their computer or piles of research, we prefer making trends with our creative energy and our bare hands. The 'we' started with Rebecca at the head.  

MadLegs Media started by piecing together experience gained across geographies (US, UK and Europe) and industries (banking, politics, luxury and beauty), learning best practices, creating common links and forming relationships. These seemingly unrelated experiences and perspectives fit together, creating unexpected synergies, making the whole stronger, and giving our clients the most powerful tools to grow their business.

Some don't think luxury retail relates to credit cards or banking relates to beauty, but they do. Every company has a product or idea to sell to a target audience—some happen to be individuals while others are corporations or governments.

We've worked inside large corporations, small start-ups, agencies and even governments. It's in the freedom and control of an independent agency where we found the perfect balance. We love what we do and we love our clients. To keep the bliss, we are selective in who we represent. Chemistry is critical, along with equal parts of enthusiasm, trust and devotion.  

This next part is the boring (but necessary) part that reads more like a Wikipedia or LinkedIn entry than the founder of MadLegs Media, so skip past if you want and click and scroll your way to more interesting bits (i.e. why we are different, what drives us, how we think).

OUR FOUNDER

Rebecca Huffine has spent nearly 20 years developing and executing comprehensive marketing, branding and positioning strategies for a diverse range of clientele, from luxury goods and credit cards, to structured products and other financial instruments. She has created integrated strategies that included online channels, websites, digital, newsletters, brochures, advertisements, PR and events—and has done so around the globe. Rebecca has worked across large organisations—vertically, horizontally and geographically—both directly with the sales teams and within corporate communications teams. 

In late 2012, Rebecca formed MadLegs Media. She remains busy with clients on 'both sides of the pond' and is expanding into new sectors, including real estate, fashion and music.

OUR PARTNER IN NEW YORK

Elizabeth Haukaas founded Hawkhill & Maxim Corporate Communications in 1990, serving the development, architecture, commercial real estate, legal, and financial services industries, as well as non-profit organizations dedicated to improving educational opportunities for children. Educated with advanced degrees in studio art, art history, architecture, and creative writing, Elizabeth has won numerous awards for business writing and literature, most notably the Walt McDonald First-book Award for her poetry book, Leap. When she is not writing, you can find her on the tennis court or skiing. She happily lives in New York and has worked on 'both sides of the pond'.

A MOMENT WITH madlegs media HERSELF

q "what was it like working at j.p. morgan?"

"The air felt different at J.P. Morgan. I think the secret was brilliant minds mixed with an energetic pace and an underlying sense of culture. I loved it. During my time, I worked on as many as 20 different projects concurrently—all at various stages of development and all with different internal audiences and agencies. It stretched my organisational skills and helped me perfect my diplomacy skills."

— REBECCA HUFFINE

Q "HOW WAS YOUR FIRST BEAUTY CLIENT?"

"111 SKIN was a blast. Launching a skincare line at Harrods — the epitome of luxury — is challenging for any brand, but 111 SKIN was small at the time and had a limited budget (minuscule compared to its shelf neighbours Dr. Perricone, Sarah Chapman and Dr. Sebagh). Nothing forces creativity more than limited resources and tough competition. Fortunately, the products are good and the story is compelling: leading London cosmetic surgeon teaming with space scientists to develop a revolutionary and patent-pending formula to fight ageing...it's a pr dream." 

— REBECCA HUFFINE

Q "HOW DID YOU MAKE THE RADICAL SHIFT FROM FINANCIAL SERVICES TO BEAUTY?"

“For me, it was about coming home. Some people spend money on the latest fashion trends or cars; I spend money on my first love: beauty. I have proudly spent fortunes on Chantecail, By Terry, Nars, Chanel, Eve Lom and Laura Mercier. When my budget allows, I splurge on Crème De La Mer, Obagi, Sisley and Revive. If I'm being 100% honest, my first true first love is jewellery as it won my heart long before I knew mascara is best with two coats and highlighter under the brow bone gives an immediate lift. I've been collecting jewellery since I was eight—I even have several amethyst, tourmaline and blue topaz rings that my girls have declared are theirs when they turn 13.”

— REBECCA HUFFINE

Q "WHO ARE YOUR CURRENT AND FUTURE CLIENTS?" 

“I am driven by ideas, opportunities and challenges. While nothing beats the excitement and energy of working on the trading floor of J.P. Morgan (not actually trading), the beauty bug is firmly implanted and anything that sparkles will always catch my eyes. This doesn't mean financial services is out—it just means my scope has expanded.”

— REBECCA HUFFINE

Q "WHY DO YOU DO THE THINGS YOU DO?"

"The simple answer to 'why' is because it's fun. What's the point of doing something that doesn't make you excited, keep you up at night filling a page with ideas and plans before starting again the next day. For me, work is life, it is passion, it is a thrill. How lucky am I." 

— REBECCA HUFFINE

Q "WHAT ARE YOUR FAVOURITE MOVIES AND TV SHOWS?"

"For horror, it's The Omen (the 1976 original) without question. Favourite psychological thrillers include Silence of the Lambs and Seven. Drama is Good Will Hunting. Secret love is Meet Joe Black (it's Anthony Hopkins' soliloquies that make me cry every time). Movies I will never stop watching include Love Actually, Finding Neverland and ET. Name a crime drama and I have watched every episode. The West Wing is my all-time favourite tv series (I think I've watched the entire series more than six times) with Breaking Bad a new addition. Guilty tv must be Gossip Girl (it took over after Sex in the City made me feel too old). I could go on and on and on. I love a good story."  

— REBECCA HUFFINE

Q "WHAT ARE YOUR BIGGEST BEAUTY AND FASHION MISTAKES?"

"Can I answer by saying all of the 80s? I hadn't fully matured like my friends, I wore braces for three years, mom pants weren't flattering on anyone, but especially not someone with a rounder figure, and if that wasn't enough, I had a perm. It wasn't just a little curl, it was the smallest rod to create the tightest curl, which was then teased in wing-like perfection. Mom, for all the things you didn't let me do as a child and teenager, I wish you had said no to this one." 

— REBECCA HUFFINE

Q "WHy the name madlegs media?"

"You must get to know me very well before I will divulge important information like that. Until then, keep guessing." 

— REBECCA HUFFINE