OUR MOTTO: BE BOLD, BE BRAVE, BE A LITTLE BIT MAD.
This vision comes straight from the MadLegs Media founder, Rebecca Huffine, because it's how she views marketing, stories, herself, her clients and life. Being BOLD doesn't mean being reckless. It means taking a chance, doing the opposite of what the market or your competition is doing, trusting your instinct. Being BRAVE is remembering why you chose to be bold (and sticking to it), never apologising for being bold and fighting for your convictions. Being MAD is mixing passion with an unrelenting pursuit of perfection and refusal of failure.
This next part is the boring (but necessary) part that reads more like a Wikipedia or LinkedIn entry than the founder of MadLegs Media, so skip past if you want and click and scroll your way to more interesting bits (i.e. why we are different, what drives us, how we think).
OUR FOUNDER
Rebecca Huffine has spent nearly 20 years developing and executing comprehensive marketing, branding and positioning strategies for a diverse range of clientele, from luxury goods and credit cards, to structured products and other financial instruments. She has created integrated strategies that included online channels, websites, digital, newsletters, brochures, advertisements, PR and events—and has done so around the globe. Rebecca has worked across large organisations—vertically, horizontally and geographically—both directly with the sales teams and within corporate communications teams.
In late 2012, Rebecca formed MadLegs Media. She remains busy with clients on 'both sides of the pond' and is expanding into new sectors, including real estate, fashion and music.
OUR PARTNER IN NEW YORK
Elizabeth Haukaas founded Hawkhill & Maxim Corporate Communications in 1990, serving the development, architecture, commercial real estate, legal, and financial services industries, as well as non-profit organizations dedicated to improving educational opportunities for children. Educated with advanced degrees in studio art, art history, architecture, and creative writing, Elizabeth has won numerous awards for business writing and literature, most notably the Walt McDonald First-book Award for her poetry book, Leap. When she is not writing, you can find her on the tennis court or skiing. She happily lives in New York and has worked on 'both sides of the pond'.
TWO MINDS
Learn more about the partnership between Hawkhill & Maxim and MadLegs Media.