TRANSLATING KNOWLEDGE AND EXPERIENCE ACROSS ALL SECTORS
Our experience crosses geographies and industries with ease. While credit cards don't seem to link with jewellery (except, of course, to facilitate buying), and politics with beauty, or real estate with life science, every ounce of experience is connected by the same goals: Entice your target audience to behave how you want. That behaviour can be shared knowledge, emotion, reference, inspiration or purchase. What changes is the 'how'. We won't try to oversimplify how strategies and tactics change in b2b vs b2c environments, or in different industries (each with unique influences), or across the globe (with culture impacting business as much as competition) because the challenges are as immense as their differences. However, we know how to extract experiences, focusing on the elements that are shared and pushing aside those deemed irrelevant.
Specific market expertise:
- Luxury
- Beauty
- Lifestyle
- Financial services
- Credit cards
- Investment banking
- Mergers and acquisitions
- Derivatives
- Life sciences
- Bio-pharmaceuticals
- Politics
- Real estate
- Art
- Music
People and businesses are predictable—on both macro and micro levels. Once you understand their triggers and pressures, you can influence behaviour.