This blog aims to inspire, share and inform. Our topics include marketing elements, brand development, business development and trends. Our target audience includes students, veterans, start-up companies and global brands. The link is passion for words, clever ideas and challenges.
Viewing entries in
emotion
If you can mix emotional engagement intangibles with a brand's product or service, then you've entered your target audience’s psyche where you will remain (even in an irrational state), allowing you to affect behaviour in predictable ways.
