This blog aims to inspire, share and inform. Our topics include marketing elements, brand development, business development and trends. Our target audience includes students, veterans, start-up companies and global brands. The link is passion for words, clever ideas and challenges.
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We believe that good pitches result from good creative briefs. Here's a sketch to start you thinking about your pains, competition, objectives and beyond your immediate needs to your goals (the kind that make icons, disrupt, rank #1 or sell for 15x EBITDA).
One brand made me lift my subscription beauty box embargo and I can never go back. How did they win me over? See what the brains behind Bliss Spa, Soap & Glory and FitFlop recently created and you'll become a Beauty Pie fan too.
If you can mix emotional engagement intangibles with a brand's product or service, then you've entered your target audience’s psyche where you will remain (even in an irrational state), allowing you to affect behaviour in predictable ways.
NO, THEY ARE NOT! They are darn hard work and most fail because they aren’t simple, distinctive, clear and magical – the logo golden rules. Learn the MadLegs approach to logos and see some of our favourites.
