This blog aims to inspire, share and inform. Our topics include marketing elements, brand development, business development and trends. Our target audience includes students, veterans, start-up companies and global brands. The link is passion for words, clever ideas and challenges.
Viewing entries tagged
communications
Every writer has a process. A sacred ritual to start. Ten minutes free writing, then pacing, then deleting and rewriting. We start with words scribbled at 3am on post-it notes. When that fails, we visit our friends - past and present - to seek inspiration.
NO, THEY ARE NOT! They are darn hard work and most fail because they aren’t simple, distinctive, clear and magical – the logo golden rules. Learn the MadLegs approach to logos and see some of our favourites.
